Reels, they should be fun right?
When they first came out I was in the camp of – “OH god not ANOTHER Instagram feature we need to get our head around!! Who’s got time for this shit?”
But, after about 3 or 4 months of them coming up in my search function, I have to admit I was hooked! They are so much fun & they are being favoured by the Instagram gods to give you way more reachability ( is that even a word) than any other type of content on Instagram right now, so like it or not they are a must.
But ” I haven’t got time to create Reels,” I hear you say.. “They are a huge faff and I’m not good with tech.”
I hear that! However, when you break down what a Reel actually is, it’s just a 15 or 30 second video with music – or without and the option to add captions.. I know a lot of you have used video content in your grid before, so what’s so different? And what’s amazing is, they will get you seen by a whole new audience this time around…
So, it’s time to deal with the REEL!
But it doesn’t have to be difficult.
Here are my top tips for Reels for beginners…
For a super easy first attempt at a reel & I mentioned this yesterday try doing a remix – it’s the lazy person’s super-easy way to do a reel… You click on a reel you love and either attempt what they are doing, just record your reaction watching it – ala my frog reel remix, or just your thoughts on it. – EASY! ⠀
⠀ A Reel is really just a video with music or captions over it, so could you think about showing your workspace -, or your process, packing orders, show your gift wrapping, making your products, or new products, packing a customer order, add some fun music and that’s a reel! You need to stop the mindset of reels being complicated. ⠀
Show your products and add captions it’s as simple as that. ⠀
⠀But speaking of fun … You knew that was coming didn’t, you little minx! What’s wrong with a bit of fun? You don’t have to lipsync – try and have a little fun with it, reels were created for people to have a bit of fun and let loose, show your personality! ⠀
If you have kids, get them involved!! I’m not saying that you need to do what I do but they can be super helpful coming up with ideas or even just holding the camera for you!
⠀My best advice though ….. Is spending time on reels – I’m flicking through every single day and constantly coming up with ideas for what to do, it doesn’t have to be related to business could you do a behind-the-scenes reel, or a walk you love? ⠀
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Above all, reels are fun, so experiment and let me know how you get on. Reels should be a part of your social media marketing strategy for your small business, they will help you increase reach to new followers, increase engagement and hopefully bag you a few loyal new followers.
If you want to chat reels feel free to drop me a dm or book a power hour and we can REELY get into it.